Plum Pretty Sugar
Inspired by the idea of breezy happiness against a backdrop of easy-living chic, Charlotte Hale founded Plum Pretty Sugar Loungerie in 2009. A love of beautiful things combined with an impeccable eye, Charlotte created Plum Pretty Sugar Loungerie to bring cozy comfort, lovely details and blushing touches to wardrobe, adornment and interiors. A serial entrepreneur in both luxury beauty and consumer product industries, Charlotte enjoys the process of inspiration and creation. She coined the term "loungerie" and gracefully brings her business and communication background to the markets of fashion, bridal, maternity and interior design. Plum Pretty Sugar Loungerie is inspired and continues to unfold. As Charlotte often says, "we are awake to dream."